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Your 10K Linkedin followers mean nothing if they're the wrong 10K
...and they probably are.
Here's the positioning killer tech execs don't see coming.
The Vanity Metric Trap
You send bulk requests. Follower count climbs. Dopamine hits.
Three months later? Your AI architecture post gets less engagement than your junior dev's meme.
Why? Because that VP of Sales you randomly connected with doesn't care about your Kubernetes migration.
The Real Numbers
I know tech execs with 3K followers closing $450K in consulting deals annually.
I also know "influencers" with 50K followers who can't get a single qualified lead.
The difference? Audience precision.
What Actually Happens
Week 1-4: YAY! I got +400 random tech exec connections. They'll engage with my posts.... won't they?
Week 5: Engagement drops 30% 📉
Week 12: LinkedIn's algorithm has you figured out
It sees your audience doesn't engage. It stops showing your content. Even to people who WOULD care. The Cold Connection Myth:
You'd think CIOs sending connection requests to other Fortune 500 CTOs would be great, right? Wrong.
That CTO doesn't know you. They accept (maybe). Then scroll right past your posts forever.
Why? No warm connection. No context. No reason to care.
The Extrovert Method That Actually Works
1. Comment thoughtfully on their posts twice (Extrovert drafts it in your voice)
2. They recognize your name and insights
3. THEN send the connection request (Extrovert handles this too)
4. They actually engage back because you're not a stranger
Cold connections = dead followers.
Warm connections = active advocates.
The Tech Exec Reality Check
Your actual ICP:
• Other technical leaders (and board members) facing similar scale challenges
• Investors who understand deep tech
• Potential hires who respect technical depth
Who you're actually connecting with:
• Recruiters selling React developers
• "Growth hackers" who've never written code
• Overseas VAs mass-connecting for their clients
The Strategic Fix
Strategic commenting with Extrovert:
→ Upload your recent comments so it learns YOUR voice
→ Feed it your areas of expertise from previous posts
→ Gets you 90% there on relevant ICP discussions
→ Quick touch-up, then post
20 minutes. 15 quality comments. All in your authentic voice.
Those comments bring the RIGHT followers who actually engage with your content.
Your board doesn't care about your follower count.
They care if you're seen as the technical authority in your space.
That happens at 3K engaged followers. Not 30K random ones.
P.S. Check your last 10 posts. If engagement is declining despite follower growth, you're already in the trap.
Stop the spray-and-pray. Start positioning strategically.... or don't. See where that gets you.
What's your take, quality or quantity? (There's one answer folks)
I'm Steve. I help tech execs and founders establish their positioning on LinkedIn.
Email me to get 15 free minutes on commenting better, save time, and develop your audience positioning the right way to set you up for that next board role or client.
(Yes, it's possible to achieve all 3)
Book a FREE 15-minute consultation with me here.
If it's not for you, then you just got 15 minutes of the best Linkedin outreach help you can find.
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