How We Helped a Fintech CEO Land 12 Sales Calls on LinkedIn in 1 Month
Davis
Client Profile
Meet Davis
Who he is
CEO and founder of a fintech company
Sells to mid-sized banks and bank executives, one of the most difficult audiences to reach on LinkedIn due to their notoriously low platform activity
His Service
$50,000 annually per client
Enterprise-grade stablecoin infrastructure built for the banking sector
His Challenge
He had the expertise. He had the product. He had no pipeline.
Despite appearing on conference panels and podcasts.
Davis
CEO, Fintech
The Problem: Expertise Without Visibility Gets You Nowhere
Cold Outreach That Went Cold
Davis was sending promotional, salesy DMs to prospects.
Response rate: near zero.
Ghost Profiles + Bad Messages
His outreach was landing in the inboxes of inactive LinkedIn accounts…. and just wasn't landing, period.
No one was seeing his message
No Credibility Infrastructure
Without a profile emphasizing how he helped his ICP generate ROI, compelling content, or a visible thought leadership presence…
…even interested prospects had no reason to trust him.
The TORC Warm Lead Generation System
We don't do cold outreach. We build the infrastructure that makes executives want to talk to you.
Warm Outreach: A Different Game Entirely
Instead of cold DMs, we built Davis an engagement system designed to start real conversations with real decision-makers … before any pitch was ever made.
❌ What We Stopped
Promotional DMs to cold contacts
Outreach to inactive profiles
Leading with the product
✅ What We Did Instead
Identified active bank executives with Sales Navigator
Built credibility through content before initiating contact
Started conversations organically
Month Two
Targeting one of the hardest-to-reach audiences on LinkedIn.
77
Conversations Started
Per month
12
Sales calls booked
in a single month
$300K
Annual Contracts
Generated in pipeline
6
Clients Closed At $50,000 per client
What Actually Moved — And the Takeawa
Bank executives are famously hard to reach.
They don't post. They don't comment. They don't respond to cold DMs.
And yet, in one month, Davis was having 77 conversations and booking 12 sales calls.
The difference wasn't his offer. It was his infrastructure, and our approach
TAKE ACTION NOW
If Davis Could Crack the Hardest Audience on LinkedIn, Imagine What's Possible for You
Let's See If We're a Fit
